Articles and Marketing: How Does Article Marketing Work?

When it comes to the Internet, articles and marketing go hand in hand. Some of the most successful Internet marketers have made their fortunes promoting their businesses employing article marketing day in and day out.

The fact that article marketing works has been proven by such a large number of Internet Marketers it’s surprising that more people don’t jump on the band wagon.

To put it in a negative context, there is no Internet niche that can be successfully invaded without a well thought out article marketing strategy. If you are going to go after the fitness niche you better be able to write or purchase quality articles about fitness.

However, those who have not attempted article marketing tend to think that it’s harder or more time consuming than it actually is.

Private Label Rights Articles – Ghost Written Articles

It starts with writing the article. If you enjoy writing then online article marketing will come pretty easy. If you don’t enjoy it or aren’t any good at it you are not without options. First, you can purchase articles written by other authors. Or you can hire someone to write articles for you, these authors for hire are called, ghost writers.

The typical cost of ghost written articles between 300 and 500 words in length is around $10.00. You can get them for less on eLance.com but you need to be careful who you hire as there is a great deal of difference in the abilities of the authors.

Another point to remember about article marketing is that the article you write be informative and not a sales letter in disguise. Article directories will reject your articles if they are to help you more than the people reading them.

Article Resource Box

At the end of the article you include need to include ‘resource box.’ A resource box is simply information about the author, and usually includes a link to the authors related website, a link to subscribe to a newsletter, and possibly an email address to contact the author. If your article is ghost written, you are still the author because you own the rights to the article.

Below the resource box, you should type a statement giving others the right to reprint the article for free, as long as the article is not changed and your resource box remains intact. This gives others permission to make your article viral for you.

Submitting Articles to Online Article Directories

Once the article is ready, you should submit it to as many article directories as you can, and also send the article for consideration to Ezine publishers within your niche. You can find lists of Ezines in the various Ezine directories that are available on the Internet.

Article Submitting Programs

There are software programs that can be used to submit your articles in a shorter amount of time. Just Google "article submitter" and you’ll come up with a handful of programs that’ll do the job.

You will want to be careful about using automated article submitting programs because some article sites prefer authors manually submit articles.

Manual Article Submission

There are services that will do the manual article submission for you. This is the preferred approach because many article directories do not allow and will not accept articles submitted with software.

Depending on your financial circumstances you will likely submit articles yourself. As your income improves you may choose to hire others to do it for you. By hiring someone else to submit articles for you, you will have more time to concentrate your efforts on producing more articles for marketing your business, or on other marketing tasks.

To Your Online Success,

Mark Hanson

 

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